Home Improvement Client
Internal Communications and Animation Storyboard
The employee Ring/Pendant program was a comprehensive initiative to refresh an established program for our home improvement client. The goal was to better inform employees about the program levels and how to get their ring or pendant.
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Design
To kickstart the employee ring/pendant program, my team refreshed their existing logo and program branding. From there, I created a representation of each ring level. At each level, a ring or pendant would gain two new diamonds, until a full set was reached. From there, an employee could achieve a new ring or pendant.
Make
We developed a series of engaging and informative email communications. These emails were designed to generate excitement, provide clear instructions, and reinforce the benefits of the program. We carefully crafted the content to highlight the value of the employee rings/pendants and how they would serve as symbols of appreciation and achievement. The email communications effectively conveyed the objectives of the program and generated a high level of anticipation among the employees.