Twilight Tea
Branding and Packaging
Twilight Tea is a quarterly tea subscription box that specializes in organic teas designed to help the drinker relax and come down from their busy day. Each box features special-made tea blends, perfectly matched with the edition’s season.
Think
Twilight Tea is entering the growing market of subscription boxes, where it’s important to stand out from the crowd. Each edition’s tea is an original blend, only available through Twilight Tea. The clean, modern feel and exclusive tea blends appeal to younger consumers who appreciate the ease of a subscription box being sent to them with new things to try.
Design
Packaging and collateral for the Summer Edition and a special Halloween Edition were created. The Summer Edition had three tea tins, a box, and an interior note designed. Whereas the Halloween Edition had two tea tins, a box, a glass mug, and an interior note created.
Make
The final branding exhibits a calm and sophisticated mood. The logo and accompanying brand elements in combination with the smooth gradients produce a relaxing vibe to support the brand personality. The ample research and complete development of the brand presentation give the customers an in-depth experience.
